Google Analytics

Google Analytics (GA) is a freemium web analytics service offered by Google that tracks and reports website traffic. 

It is one of the most popular web analytics services on the market and it is used by businesses of all sizes to track their website performance. 

GA provides a wealth of data about website traffic, including: 

• Where visitors are coming from

• What pages they are viewing 

• How long they are staying on each page 

• What actions they are taking 

This data can be used to improve your websites performance in a number of ways, such as: 

• Attracting more visitors 

• Improving website content 

• Boosting conversions 

• Optimizing website structure 

Google Analytics is a powerful tool that can help all businesses improve their website performance and assist growth.

The best part of using Google Analytics. It's free. 

GA is easy to set up and use, even for people with no technical experience. It provides a wealth of data. The other benefits to GA are that it is highly customisable, so you can track the data that is most important to your business. It's reliable. It is a reliable service that has been around for many years. If you're a business owner, We highly recommend using Google Analytics. 

Here are some more additional tips for getting the most out of Google Analytics: 

Set up goals. 

• "Goals" are specific, measurable, achievable, relevant, and time-bound objectives that you can track with GA. For example, you might set a goal to increase website traffic by 10% in the next month. 

Track key metrics. 

There are a number of key metrics that you should track with GA, such as: 

• Sessions: A session is a visit to your website by a unique user. 

• Pages/session: The average number of pages that a user views during a session. 

• Bounce rate: The percentage of visitors who leave your website after viewing only one page. 

• Conversion rate: The percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. 

Get detailed reporting. 

• GA provides a number of reports that you can use to track your website performance. These reports can be used to identify areas where you can improve your website. 

• GA allows you to segment your data, which means that you can view data for different groups of users, such as new visitors versus returning visitors. 

• GA allows you to set up alerts so that you are notified when certain events occur, such as a drop in website traffic. 

By following these tips, you can get the most out of GA and improve your website performance. To get started with Google Analytics today click here