Google Search Console (GSC) is a free tool from Google that helps you track and manage your websites performance in Google Search. 

It offers a wealth of information that can help you improve your websites visibility and ranking in search results. 

For example, it gives insights into your websites traffic so you can learn about your users. It can also help you identify and fix any crawl errors to improve your websites overall performance.

GSC is an essential tool for any small business that wants to get found online. 

Using Google Search Console 

• To use GSC, you'll need to create a Google account and verify ownership of your website. Once you've done that, you can start using GSC to track your websites performance. The GSC dashboard provides a high-level overview of this. 

• You can see how many pages are indexed in Google, how many impressions and clicks your website is getting and your average position in search results. 

• You can see which pages are getting the most traffic, which keywords are driving traffic to your website and how your website is performing in different countries and regions. 

• GSC will show you any errors that Googlebot has encountered when crawling your website. You can then fix these errors to improve your websites crawlability and ranking in search results. 

Use Google Search Console tools to: 

• Check your websites crawl errors regularly

• Submit your websites sitemap

• Configure your robots.txt file

• Add and manage your websites titles and descriptions 

• Track your websites backlinks 

Benefits of using Google Search Console: 

• Improved website ranking 

• Increased brand awareness

• More website visitors 

• More leads and sales 

• Improved customer satisfaction 

By following these tips, you can use GSC to improve your websites performance in search and get more traffic to your website.

If you're not already using GSC, I encourage you to sign up for a free account today. 

Set up your Google Search Console journey here